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Charmaine L. Keller

Sprint PCS Customer Care Pacemaker Conference Poster

The theme chosen for the Sprint PCS Pacemaker Conference of 2000 was a take on the movie, Mission Impossible.

Charmaine created the campaign starting with a "secret message" card that was distributed to the qualifying contact center team leads and managers.

The card instructed the recipient to find the secret message on the posters by slipping the card under the red plastic acetate (bottom left of the poster). The "secret" toll-free phone number appeared.

Upon calling, the recipient listened to a message from the Senior Vice President of Customer Care. The message was a motivation pep talk which then ended with the classic line "This message will self-destruct in 5 seconds," followed by 5 beeps and then an explosion.


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