Web Awareness Campaign
policy regarding which group of customer specialists would handle
wireless web calls had changed. Instead of a selected group to
whom all calls were routed, the entire Sprint PCS customer care
population would be handling them. That prompted an enormous training
and education endeavor, but classroom training was considered
too expensive when looking at a cost impacting division of the
two-month long game and collateral information dissemination campaign
staged before the policy enacted proved to be the solution. Posters,
buttons, AVI and animated hit spots on Velocity, the intranet training
website home page, helped draw attention. Game answers along with
their location in Velocity were shown on AVI a week in advance
of the quiz. The quiz took place in Velocity.
Charmaine designed all the visuals, the online game and copywriting for this campaign.
To see the actual online test, click the image (right) or this sentence.
If the game does not begin, you may need the Shockwave Player for Director installed in your system to view the application. The icon below will take you to the Macromedia download page.
When ready, click anywhere in the picture area to launch the application.